For my aspiring coaches who have natural talent, but zero structure....

Finally A “Framework” For How To Be An Exceptional Coach & Discover The Career You Were Meant For

(Warning: this is the stuff that changes lives)

For my aspiring coaches who have natural talent, but zero structure....

Finally A “Framework” For How To Be An Exceptional Coach & Discover The Career You Were Meant For

(Warning: this is the stuff that changes lives)

"Kelsey, I bow to you and your coaching to our B-schoolers. You’re a GENIUS angel.”

- Marie Forleo


Does everyone tell you… “you’re the best listener!! You give the best advice!”

You can't help it… you’re obsessed with helping other people.


You get high off seeing people overcome their hurdles and GO FOR IT.


You’ve always been a people person.


Your friends say they can talk to you about ANYTHING.


And then one day someone mentions you could get paid to do this… and not just pennies, but A LOT of freaking money.


Because coaching is one of the most lucrative industries in 2024.


(Apparently, a lot of us cooped up with our kids & husbands during Covid NEED HELLLLLP).


Does everyone tell you… “you’re the best listener!! You give the best advice!”

You can't help it… you’re obsessed with helping other people.


You get high off seeing people overcome their hurdles and GO FOR IT.


You’ve always been a people person.


Your friends say they can talk to you about ANYTHING.


And then one day someone mentions you could get paid to do this… and not just pennies, but A LOT of freaking money.


Because coaching is one of the most lucrative industries in 2024.


(Apparently, a lot of us cooped up with our kids & husbands during Covid NEED HELLLLLP).

But I don’t need to tell you this because…

You’ve probably been thinking about becoming a coach for a long time.

Maybe you’ve even dabbled in some other coaching courses & classes

You’ve seen other people become coaches (and make A LOT of money doing it)

And you KNOW you’d be great at it.

But you haven't committed… why?

Does this sound familiar?

  • I don’t know where to start… and honestly, it feels overwhelming.
  • Don’t I need some sort of certification… I don’t want to be irresponsible.
  • I definitely don’t want to fake it... and be grouped in with those phony gurus.
  • Don’t you have to be on social media all the time… honestly, that sounds awful.
  • I’m an introvert… and the idea of putting myself out there makes me feel exhausted.
  • Sometimes coaching seems like a sham… I don’t want to be associated with that.
  • I’m not a risk-taker… and the coaching industry seems full of uncertainty.
  • I’m still working on myself… how can I coach others if I don’t even have it together?
  • Sure, I might be a great coach… but I know NOTHING about business.
  • People think “coaching” is weird & woo woo… even I think that sometimes.
  • What if I can’t get anyone “results”? I’m a good listener, but don’t I need to do more to get paid for this?
  • I have A LOT of insecurities… how can I ethically coach someone else if I’m not even confident in myself.
  • I’m scared of looking dumb… I know I shouldn’t be, but I am.
  • It sounds like a lot of work… and I barely have time to shower.
  • I just can’t start something again & not follow-through… I’d hate myself.

And don’t even get me started on the “flimsiness” & lack of regulation of the coaching industry 🙄 …

ANYONE can be a coach, which is NOT a good thing.

It’s the free-for-all industry with a low barrier to entry, which waters down the quality of coaches.


Setting new coaches up to fail.

I was this “new failing coach”.

I’ll never forget when I first learned about coaching & started to track down my friends to “test my skills on them” (oh lord, get ready for this).


One night, over a giant plate of nachos & a few

too many beers… I found myself pushing a friend to go deeper, to tell me their DEEPEST

DARKEST FEELINGS.


“If you could be any tree, what would it be, and why? What are your secret fears that no one knows about? DIG DEEPER… BE HONEST… TELL ME ALL YOUR INNER SECRETS!!!”


*** The only thing my friend wanted to “dig deeper” into was their nachos.

I was like a half-assed, ill-equipped, armchair therapist.

I still had great coaching bones in my body, but it was coming out in all the wrong ways.

I still had great coaching bones in my body, but it was coming out in all the wrong ways.


I still had great coaching bones in my body, but it was coming out in all the wrong ways.


I felt lost & confused… maybe coaching was a sham after all.


And then one day I overheard someone at a TedX event talking about the “secrets to great conversations”.


I turned around at that moment, and did a weird yell-beg-thing asking him to please, please “Teach me your secrets!”

He taught me about how to phrase certain questions, communication techniques of all the greats, and the secrets to opening & closing a conversation in a way where someone feels moved & inspired.


I took those techniques, applied them with a few coaching models & scripts I was working on and BAM… my coaching conversations (EVEN with friends & family) became life-changing.


I quickly became known as the go-to coach for any difficult conversations or decision you had to make.


I went from embarrassing myself to feeling confident AF… and most importantly - helpful.


And after my first few clients, I quickly found myself on a flight to the New York Headquarters of Twitter getting paid to coach women on “doing work they love”.


Since then I’ve been lucky enough to help thousands of big-hearted humans make the transformations to create a life they love.


My strategies have been featured in Forbes, Business Insiders, Huffington Post, LaurenConrad, LivingHealthy and more.


And whether you’ve heard Marie Forleo & I coaching Live on B-School Calls, or caught any deep convos with Kelly Leveque & I on The Be Well By Kelly Podcast... you know I can’t hold anything back.


So, what’s the secret to being a great coach?


it’s the intersection between logic & emotion…


CONNECTIVE COACHING

This is the intellectual aspect of guiding conversations (the human psychology, structure, methods, techniques). It’s the place where logic takes the lead.

This is the emotional aspect of guiding conversations (the quiet intuitive moments, the silence, the triggers, the shifts). It;s the place where your gut takes the lead.

This is the intellectual aspect of guiding conversations (the human psychology, structure, methods, techniques). It’s the place where logic takes the lead.

This is the emotional aspect of guiding conversations (the quiet intuitive moments, the silence, the triggers, the shifts). It;s the place where your gut takes the lead.

A great coach integrates both.

CONNECTIVE COACHING is based on the idea that when you master the balance between listening & guiding, your woo & your logic, your head and your heart…that’s when you create transformational results and get feedback like this:

  • I’ve only been working with you a few weeks & it’s been life-changing. I had no idea I needed this so much. Can I book time with you for like, the next 5 years?!?! Not joking.


  • Where have you been all my life? One session and I feel 1000x more clear. Thank you!!!


  • I’m in tears right now. I expected a lot from your “coaching” and you over-delivered. You’re truly amazing at what you do. What a gift.

These are the moments you’ll remember forever.

Can these moments happen without CONNECTIVE COACHING? Yes, of course. But they are sporadic and unpredictable.


And that unpredictability is what has shaken your confidence.


You’re not 100% sure you can create that magic for people… but when you simplify to focus on the pillars of CONNECTIVE COACHING, you will be.


CONNECTIVE COACHING is based on the idea that when you master the balance between listening & guiding, your woo & your logic, your head and your heart…that’s when you create transformational results and get feedback like this:

  • I’ve only been working with you a few weeks & it’s been life-changing. I had no idea I needed this so much. Can I book time with you for like, the next 5 years?!?! Not joking.


  • Where have you been all my life? One session and I feel 1000x more clear. Thank you!!!


  • I’m in tears right now. I expected a lot from your “coaching” and you over-delivered. You’re truly amazing at what you do. What a gift.

These are the moments you’ll remember forever.

Can these moments happen without CONNECTIVE COACHING? Yes, of course. But they are sporadic and unpredictable.


And that unpredictability is what has shaken your confidence.


You’re not 100% sure you can create that magic for people… but when you simplify to focus on the pillars of CONNECTIVE COACHING, you will be.


becoming a coach is not a quick fix, flash-in-the-pants, shiny job.


Being a coach is about adopting a new way of living.


A new way of listening, learning, communication, & showing up in the world.


You start seeing things from a brand new perspective.


You watch people get triggered, empathize with them, and have the innate, gut tools to respond in a way that would make any coaching-guru-shaman proud.


You’re no longer reactive… you’re intentional & thoughtful.


You start seeing the good in humans, you see their effort and you see that they’re doing the best they can, with the tools they have.


(They just might not have the right tools, but that’s where you come in).

You’ll start to get messages like this…


Honestly, it’s not because you’re a genius…


It’s because you created the space, the empathy, and the tools they needed to move forward.


Because you are their coach.


And that's what coaches do.

becoming a coach is not a quick fix, flash-in-the-pants, shiny job.


Being a coach is about adopting a new way of living.


A new way of listening, learning, communication, & showing up in the world.


You start seeing things from a brand new perspective.


You watch people get triggered, empathize with them, and have the innate, gut tools to respond in a way that would make any coaching-guru-shaman proud.


You’re no longer reactive… you’re intentional & thoughtful.


You start seeing the good in humans, you see their effort and you see that they’re doing the best they can, with the tools they have.


(They just might not have the right tools, but that’s where you come in).

You’ll start to get messages like this…


Honestly, it’s not because you’re a genius…


It’s because you created the space, the empathy, and the tools they needed to move forward.


Because you are their coach.


And that's what coaches do.

Ready to make this legit? Introducing…

WITH KELSEY MURPHY

Turning Big-Hearted Humans Into Exceptional, Professional Coaches

The only 6-week coaching intensive designed to fast track your way from “aspiring coach” to “professional coach” by teaching you how to become a master communicator & get your clients results.

... aspiring coaches, new coaches looking for more structure & direction, corporate ladder climbers looking to pick up another skill, or someone who simply wants to become a beautiful, kick-ass communicator.

"For those of you who don’t know, Kelsey literally changed my entire business."

-Kelly Leveque

“Kelsey, you are seriously a genius. So grateful for everything you are doing for our business.”

-- Aly & Leigh, PureSalt Interiors

"For those of you who don’t know, Kelsey literally changed my entire business."

-Kelly Leveque

“Kelsey, you are seriously a genius. So grateful for everything you are doing for our business.”

-- Aly & Leigh, PureSalt Interiors

Together we will…

  • Practice & master key coaching techniques (so you can create the perfect blend of listening & guidance in all your conversations)


  • Create & define your own coaching models (so you know exactly how to combine your expertise, past experience, & current skills)


  • Learn how to run flawless coaching conversations (with 60 & 20-minute coaching scripts that you’ll love)


  • Define your coaching beliefs, rules & methodology (so you have a framework for your practice)


  • Gather & Master a set of fresh communication tools (so your conversations are smarter & more thoughtful)


  • Ace 5+ beautiful, practice coaching sessions like a pro (with all our materials & framework backing you up)


  • Create your welcome packets & client on-boarding chart (so you’re ready to take on new clients the second you walk out the door)



  • Practice & master key coaching techniques (so you can create the perfect blend of listening & guidance in all your conversations)


  • Create & define your own coaching models (so you know exactly how to combine your expertise, past experience, & current skills)


  • Learn how to run flawless coaching conversations (with 60 & 20-minute coaching scripts that you’ll love)


  • Define your coaching beliefs, rules & methodology (so you have a framework for your practice)


  • Gather & Master a set of fresh communication tools (so your conversations are smarter & more thoughtful)


  • Ace 5+ beautiful, practice coaching sessions like a pro (with all our materials & framework backing you up)


  • Create your welcome packets & client on-boarding chart (so you’re ready to take on new clients the second you walk out the door)



We’ve designed the perfect program for you to get all the tools, practice, and confidence you need to be able to use your coaching skills immediately. This includes…

  • 6 Module Coaching Curriculum + Video Trainings


  • Homework & Next Step Checklist for each week


  • Live Q & A with Kelsey


  • Private FB Group Community


  • Reciprocal Coaching Program (to find your first pro-bono clients)


  • Coaching Call Scripts, Email templates, Client Onboarding Materials & more

"With Kelsey's coaching, methods and UNWAVERING support I have gained the confidence needed to forge ahead"

"Working with Kelsey has been a total game changer! Her coaching model & teaching methods helped me take my area of expertise and create a successful framework gaining the clarity I needed."

- Albiona Rakipi, Parenting Coach & PARR Expert

“Within one hour of Kelsey coaching me through the genius of discovery calls and sharing her script, I had booked a new client!"

She’s beyond generous with her insight and experience, and I cannot recommend her enough to anyone who wants to build an effective coaching business they love!

- Anne Watson, Business Coach & Communications Expert

"With Kelsey's coaching, methods and UNWAVERING support I have gained the confidence needed to forge ahead"

"Working with Kelsey has been a total game changer! Her coaching model & teaching methods helped me take my area of expertise and create a successful framework gaining the clarity I needed."

- Albiona Rakipi, Parenting Coach & PARR Expert

“Within one hour of Kelsey coaching me through the genius of discovery calls and sharing her script, I had booked a new client!"

She’s beyond generous with her insight and experience, and I cannot recommend her enough to anyone who wants to build an effective coaching business they love!

- Anne Watson, Business Coach & Communications Expert

Nerd out with me for a second on this awesome syllabus, will ya?

MODULE 0.1


The Coaches Plan

MODULE 0.1


The Coaches Plan

In this module, you’ll learn how to define, measure, & achieve becoming a great coach. We’ll cover 4 main pillars to develop the skills & follow-through of great connection & communications, setting you up for success. You’ll walk away with a clear understanding of where to focus & a new lens to view your training through.

In this module, you’ll learn how to define, measure, & achieve becoming a great coach. We’ll cover 4 main pillars to develop the skills & follow-through of great connection & communications, setting you up for success. You’ll walk away with a clear understanding of where to focus & a new lens to view your training through.

  • Outline The Difference Between A Good Coach vs. A GREAT Coach


  • Define Your Main Strengths & Skills That’ll Allow You To Be Successful


  • Create A Confident Knowledge Base Foundation For Your Coaching Practice

WHAT WE'LL WORK ON:

  • Outline The Difference Between A Good Coach vs. A GREAT Coach


  • Define Your Main Strengths & Skills That’ll Allow You To Be Successful


  • Create A Confident Knowledge Base Foundation For Your Coaching Practice

BONUS: The Coaches Goals Setting Workbook (Knowing how to measure & achieve your coaching goals can make or break your confidence. Use this workbook to get your goals out of your head & onto these sweet-ass pages).

MODULE 0.2

Coaching Methodology

MODULE 0.3

Coaching Methodology

In this module, you’ll learn how to create a step-by-step system to get clients results & create a practice you love. You’ll understand the main types of coaching methodologies that you can adopt and start practicing in your current relationships today. We’ll also teach you how to create your own, unique methodology based on your speciality.

WHAT WE'LL WORK ON:

In this module, you’ll learn how to create a step-by-step system to get clients results & create a practice you love. You’ll understand the main types of coaching methodologies that you can adopt and start practising in your current relationships today. We’ll also teach you how to create your own, unique methodology based on your speciality.

  • Understanding how different coaching methodologies show up in different relationships


  • Choose a step-by-step framework you want to practice & begin owning


  • Learn how to define the results & transformations you will help your clients achieve
  • Understanding how different coaching methodologies show up in different relationships


  • Choose a step-by-step framework you want to practice & begin owning


  • Learn how to define the results & transformations you will help your clients achieve

BONUS: Methodology Creation Worksheet (This is a “fan-favorite” worksheet that’ll help you drill down on the small, but important details of an ownable methodology).

MODULE 0.3

Coaching Specialties

MODULE 0.5

Coaching Specialities

In this module, you’ll learn how to define what problems you can help clients solve & the type of person you’d love to work with. We’ll also clarify what “speciality” you want to test out & lean into. If you’ve ever wondered “what kind of coach you should be”, this module will take care of that.

WHAT WE'LL WORK ON:

In this module, you’ll learn how to define what problems you can help clients solve & the type of person you’d love to work with. We’ll also clarify what “speciality” you want to test out & lean into. If you’ve ever wondered “what kind of coach you should be”, this module will take care of that.

  • A crystal clear picture of the type of problem you help people solve


  • The #1 coaching statement you need to be able to communicate


  • The profile for the perfect client & where you can start finding them
  • A crystal clear picture of the type of problem you help people solve


  • The #1 coaching statement you need to be able to communicate


  • The profile for the perfect client & where you can start finding them

BONUS: Coaching Speciality Ideas (There are SO MANY specialities you can choose from, but sometimes it’s hard to go from “generalist” to “specialist”, so this list will help you define where you want to focus)

MODULE 0.4

Coaching Tools & Techniques

MODULE 0.4

Coaching Tools

& Techniques

In this module, you’ll learn how to handle any coaching situation thrown your way. We’re going to cover what questions to ask, what scripts you need, plus a handful of key tools that every good coach should have in their toolbox. You’ll walk away with an entire coaching kit filled with digital assets to create amazing coaching conversations.

WHAT WE'LL WORK ON:

In this module, you’ll learn how to handle any coaching situation thrown your way. We’re going to cover what questions to ask, what scripts you need, plus a handful of key tools that every good coach should have in their toolbox. You’ll walk away with an entire coaching kit filled with digital assets to create amazing coaching conversations.

  • 6 Tricky coaching situations you should be prepped for & scripts for handling them


  • A list of coaching mantra, POV’s and quotes you can use in any conversation


  • The difference between coaching & consulting (when to give advice vs. when to listen)
  • 6 Tricky coaching situations you should be prepped for & scripts for handling them


  • A list of coaching mantra, POV’s and quotes you can use in any conversation


  • The difference between coaching & consulting (when to give advice vs. when to listen)

BONUS: The Perfect Call Script & Template (This is the exact script I posted on my wall for every coaching call at the beginning of my career (that is now ingrained in my brain). It’s a key asset to have for any coach).


MODULE 0.5

Coaching Beliefs & Rules

MODULE 0.2

Coaching Beliefs & Rules

In this module, you’ll learn how to create beliefs & rules that will guide every coaching decision you make. I’ll share my own core coaching beliefs that guide all of my sessions (both business & life calls), that you can lovingly steal for yourself. We will also build you a set of rules that’ll help guide each coaching call you conduct with confidence.

WHAT WE'LL WORK ON:

In this module, you’ll learn how to create beliefs & rules that will guide every coaching decision you make. I’ll share my own core coaching beliefs that guide all of my sessions (both business & life calls), that you can lovingly steal for yourself. We will also build you a set of rules that’ll help guide each coaching call you conduct with confidence.

  • Define Your Unique Coaching Point Of View & Foundational Values


  • Learn Why Every Successful Coach Creates Core Beliefs & Rules


  • Understand The Secrets To “Conversations With A Container
  • Define Your Unique Coaching Point Of View & Foundational Values


  • Learn Why Every Successful Coach Creates Core Beliefs & Rules


  • Understand The Secrets To “Conversations With A Container”

BONUS: Belief Idea Bank (Use this list, of over 100+ beliefs to get you started on seeing the core foundational ways in which you want to run your coaching business.)


BONUS: Belief Idea Bank (Use this list, of over 100+ beliefs to get you started on seeing the core foundational ways in which you want to run your coaching business.)


MODULE 0.6

The Coaching Experiment

MODULE 0.6

The Coaching Experiment

In this module, you’ll learn how to find great humans to practice coaching on (without looking like a newbie). We’ll create a system to test & validate your coaching ability, so you no longer “think” you’re a good coach… you have proof. This is one of my favorite modules & helps bring all your learnings from thought to action.

WHAT WE'LL WORK ON:

In this module, you’ll learn how to find great humans to practice coaching on (without looking like a newbie). We’ll create a system to test & validate your coaching ability, so you no longer “think” you’re a good coach… you have proof. This is one of my favorite modules & helps bring all your learnings from thought to action.

  • A Discover A New Way To Organize The People You Coach (Pro-Bono OR Paid)


  • Find Your People To Practice Your New Coaching Skills On


  • Creating Your Measurements For Validating 5+ Coaching Sessions
  • Discover A New Way To Organize The People You Coach (Pro-Bono OR Paid)


  • Find Your People To Practice Your New Coaching Skills On


  • Creating Your Measurements For Validating 5+ Coaching Sessions

BONUS: Reciprocal Coaching Program (I love this program so much! We’ll set you up with the tools to find amazing humans to practice coaching with inside our private Coaches Incubator community.)

"Working with Kelsey has given me everything I wanted plus what I didn’t even know I needed."

"It has totally transformed my business. Kelsey has moved me forward in what would’ve taken me years and so many headaches to have the confidence, clarity and direction I have gained in only six weeks! I feel like I am on the right path now and am so motivated and excited to move forward. I will be forever grateful and indebted to Kelsey."

-Finella Binnion, Child Psychologist & Parenting Expert

"Kelsey has given me so many resources, coach ideas, & helpful advice for how to get started and being a part of her group completely transformed my business and life."

I just can't say enough about how meaningful being a part of her groups are. They’ve changed the way I approach my entire business & I am forever grateful.

- Harmony Slater, Wellness Coach & Ashtanga Yoga Instructor

"Working with Kelsey has given me everything I wanted plus what I didn’t even know I needed."

"It has totally transformed my business. Kelsey has moved me forward in what would’ve taken me years and so many headaches to have the confidence, clarity and direction I have gained in only six weeks! I feel like I am on the right path now and am so motivated and excited to move forward. I will be forever grateful and indebted to Kelsey."

-Finella Binnion, Child Psychologist & Parenting Expert

"Kelsey has given me so many resources, coach ideas, & helpful advice for how to get started and being a part of her group completely transformed my business and life."

I just can't say enough about how meaningful being a part of her groups are. They’ve changed the way I approach my entire business & I am forever grateful.

- Harmony Slater, Wellness Coach & Ashtanga Yoga Instructor

How To Get My First 10 Clients Masterclass

I’m going to share my best discovery scripts, plus a system, and templates to use to get your first paying clients… because, honestly, the first few clients are the trickiest, so it helps to have a framework to work with. .

How To Set Up A Coaches Website Training

In this bonus we break down the key elements of a coaching website, plus a little tool & site we use to make our life 10x’s easier with beauty, layout, and conversions. You should be able to get your site up in less than a day!

New Client Onboarding Trello Board

I’m sharing the exact Trello Board, that you can use & copy, to set up and organize your new clients. This has saved me hours and hours of work to have everything in one place… contracts, welcome packets, client details etc.

How To Collect THE BEST Testimonials & Feedback

Testimonials are incredible validators to help other clients see how your gifts have helped other in the real world. But getting that testimonial can be tough, so we’re giving you a template to make collecting those “nice words” easy.

Coaching Specialist Interview Vault

You’ll get access to my vault of interviews with all the following specialists...

  • Enneagram Coach Interview - Nicole McDonough


  • Career Coach Interview - Ted Flemming


  • Health Coach Interview - Kelly LeVeque


  • Meditation Coach Interview - Justin Michael Williams


  • Executive Coach Interview - Ben Kiker


  • Business Coach Interview - Dana Malstaff


  • Personal Development Coach - Ahyiana Angel


  • Manifestation Coach Interview - Heidi Stevens


  • Breathwork Coach Interview - Ashley Neese


  • Communications & Public Speaking Coach Interview - Bronwyn Saglimbeni

How To Get My First 3 Clients Masterclass

I’m going to share my best discovery scripts, plus a system, and templates to use to get your first paying clients… because, honestly, the first few clients are the trickiest, so it helps to have a framework to work with. .

How To Set Up A Coaches Website Training

In this bonus we break down the key elements of a coaching website, plus a little tool & site we use to make our life 10x’s easier with beauty, layout, and conversions. You should be able to get your site up in less than a day!

New Client Onboarding Trello Board

I’m sharing the exact Trello Board, that you can use & copy, to set up and organize your new clients. This has saved me hours and hours of work to have everything in one place… contracts, welcome packets, client details etc.

How To Collect THE BEST Testimonials & Feedback

Testimonials are incredible validators to help other clients see how your gifts have helped other in the real world. But getting that testimonial can be tough, so we’re giving you a template to make collecting those “nice words” easy.

Coaching Specialist Interview Vault

You’ll get access to my vault of interviews with all the following specialists...

  • Enneagram Coach Interview - Nicole McDonough


  • Career Coach Interview - Ted Flemming


  • Health Coach Interview - Kelly LeVeque


  • Meditation Coach Interview - Justin Michael Williams


  • Executive Coach Interview - Ben Kiker


  • Business Coach Interview - Dana Malstaff


  • Personal Development Coach - Ahyiana Angel


  • Manifestation Coach Interview - Heidi Stevens


  • Breathwork Coach Interview - Ashley Neese


  • Communications & Public Speaking Coach Interview - Bronwyn Saglimbeni

"Kelsey answered one of my questions in a group call and just that answer ALONE was worth signing up to work with her."

"She gave me a very specific script for a coaching call that was so helpful! It makes all the difference, especially in the beginning stages, to have access to all her scripts, templates, and email’s. It’s amazing."

-Sara Kimelman, Executive & Personal Development Coach

you’ll have a built-in crew to cheer you on!

LIVE Office Hours & Coaching Sessions With Kelsey

Have a deeper question that requires some personal attention? I’ve got ya covered. Once a month, we'll meet LIVE where I'll walk people through the toughest roadblocks & situations that come up in coaching (from tricky clients to imposter syndrome). You won’t be doing this alone.


Weekly Office Hours & Live Video Sessions With Kelsey

Have a deeper question that requires some personal attention? I’ve got ya covered. Each week I show up LIVE to coach people through the toughest roadblocks & situations that come up in coaching (from tricky clients to imposter syndrome). You won’t be doing this alone.


Support & Feedback In Our Private Facebook Community

Join me, my expert friends, and a crew of amazing humans who are all growing & learning together. I host LIVE Q & A’s here, pop in for impromptu wine dates, and share things that you’ll only hear inside this private, intimate group.


"Whether it's your coaching content or your website, she has the answer to everything, and her experience and background is invaluable."

Hearing directly from her & the way she's progressing her coaching business is hugely helpful in thinking about how you can start yours. Working with Kelsey has been amazing.

- Sarah Hayes, Plant-Based Health Coach

Her style of coaching is exactly what I need, straightforward while also inspiring people to get into their zone.

Kelsey has such good advice, both concrete, actionable advice, but also just day-to-day life advice… like how to get through the struggles and the fears. I have loved working with her.

- Katie Brown, Small Business Coach & Consultant

"Whether it's your coaching content or your website, she has the answer to everything, and her experience and background is invaluable."

Hearing directly from her & the way she's progressing her coaching business is hugely helpful in thinking about how you can start yours. Working with Kelsey has been amazing.

- Sarah Hayes, Plant-Based Health Coach

Her style of coaching is exactly what I need, straightforward while also inspiring people to get into their zone.

Kelsey has such good advice, both concrete, actionable advice, but also just day-to-day life advice… like how to get through the struggles and the fears. I have loved working with her.

- Katie Brown, Small Business Coach & Consultant

The Coaches Promise

You’re Protected With 100% Risk-Free Guarantee

Listen, we think that gaining coaching skills is not only helpful to serve others, but it’s helpful to all of us as individuals. You’ll understand who you are, how you communicate with others, and in turn… we think you’ll make the world a better place.


Test drive this program for the first 14-days & enjoy all the love we put into it, but if at any time within the first 2-weeks of purchasing you decide it’s not what you were hoping for, send us an email with your completed coursework & we’ll refund you 100%, zero questions asked.

  • 3-Months of Live Q+A Calls with Kelsey (Value $3500)
  • 3-Months of Support & Feedback In Our Facebook Community (Value $2000)
  • Unlimited Access to Entire Course & All Updates (Value $1500)
  • 6 Module Curriculum & Trainings (Value $3500)
  • Bonus #1 : How To Get Your First Clients Masterclass (Value $997)
  • Bonus #2 : How To Set Up A Coaches Website Training (Value $597)
  • Bonus #3 : New Client Onboarding Trello Board & Welcome Packet (Value $397)
  • Bonus #4 : How To Collect THE BEST Testimonials & Feedback (Value $197)

Value: $11,188

Get Started Today: $197

+ 11 additional PAYMENTS OF $197

or save more and pay in full ($1997)

"I look back to where I was before working with Kelsey, and in just 2-months my life is unrecognizable."

"The group coaching calls have been the best part of my life. I don’t have anyone in my life who has any concept of this stuff and now I have a community I love, full of massive support. Kelsey, I’m so thankful for you."

- Elle Smith, Motherhood & Mindset Coach

"I’m the kind of person who needs someone to pull my forward, when I can’t do it on my own anymore. And for that, I’m so thankful for Kelsey."

"You’ve made these group calls such a safe, amazing space and you bring in the most amazing group of people. I’ll be grateful for that forever - my whole life, really - so thank you."

- EMMA GIVENS, COPYWRITING & CONTENT COACH

"I look back to where I was before working with Kelsey, and in just 2-months my life is unrecognizable."

"The group coaching calls have been the best part of my life. I don’t have anyone in my life who has any concept of this stuff and now I have a community I love, full of massive support. Kelsey, I’m so thankful for you."

- Elle Smith, Motherhood & Mindset Coach

"I’m the kind of person who needs someone to pull my forward, when I can’t do it on my own anymore. And for that, I’m so thankful for Kelsey."

"You’ve made these group calls such a safe, amazing space and you bring in the most amazing group of people. I’ll be grateful for that forever - my whole life, really - so thank you."

- Katie Brown, Small Business Coach & Consultant

My final promise…

Moving forward & saying YES to your heart will change your life. Whether it’s this coaching incubator, or not… promise me you’ll start saying YES to your dreams.

And if that means with me & a killer group of big-hearted humans all learning how to become great coaches, then get your buns in this program asap. I’ll be sitting by my inbox, waiting to see your name pop up so I can welcome you in.

My final promise…

Moving forward & saying YES to your heart will change your life. Whether it’s this coaching incubator, or not… promise me you’ll start saying YES to your dreams.


And if that means with me & a killer group of big-hearted humans all learning how to become great coaches, then get your buns in this program asap. I’ll be sitting by my inbox, waiting to see your name pop up so I can welcome you in.

Do I need to be certified to be a (legit) coach?

I believe that you become a coach when you can help people get results. Some people take years to do this, others take months. Some people take certifications, others take none. Personally, I started coaching with zero certifications and was hired by Twitter & Facebook to coach & provide workshops based on my ability to get people results (not any certifications). Same with working with Marie Forleo… no certification checks, all about my ability & the feedback my clients gave after working with me.

So, you’ll teach me how to coach with very specific methods & scripts?

100%. The goal is for you to walk away with every single tool, method, techniques, and script to be an exceptional coach. I will teach you the foundations of my personal coaching model, including how I determined what my specialties were, how I structured my coaching calls, how I explained to people “what I did”, how I clarified the people I could help (and the people I could NOT) & how I went from pro-bono work to paid work.

When does this start & when are the calls?

The coaching calls will be 2x's per month (each will be recorded & you’ll be able to submit questions ahead of time that I can answer if you can’t make one of them).

Will you cover the difference between coaching & consulting?

100%. Sometimes (based on the type of people you coach and your industry) you will not want to operate in a 100% coaching capacity. What I mean by that is you may want to coach 90% of the time, and then for 10% of the time, take your so-called-coaching-hat off, in order to offer up some advice (which is considered consulting). I will often do this for some of my business coaching calls. Some people like to lean even harder into consulting based on their industry, but I will help you determine your specific blend.

How will you help us make more money & create consistent income?

When I first started my coaching practice I focused on getting people results, creating an epic experience for clients, and then collecting testimonials - this is the foundation of making a coaching practice profitable. All that being said, getting clients & creating income is important! So as a bonus, I’m sharing my “fan-favorite” discovery call script and a system to get your first paying clients in the door.


  • 3-Months Live Q+A Calls with Kelsey & Experts On all Things Coaching (Value $3500)
  • 3-Months of Support & Feedback In Our Facebook Community (Value $2000)
  • Unlimited Access to Entire Course & All Updates (Value $1500)
  • 6 Module Curriculum & Trainings (Value $3500)
  • Bonus #1 : How To Get Your First Clients Masterclass (Value $997)
  • Bonus #2 : How To Set Up A Coaches Website Training (Value $597)
  • Bonus #3 : New Client Onboarding Trello Board & Welcome Packet (Value $397)
  • Bonus #4 : How To Collect THE BEST Testimonials & Feedback (Value $197)

Value: $11,118

Get Started Today: $197

+ 11 additional PAYMENTS OF $197

or save more and pay in full ($1997)


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